£190,000
Penalty imposed
PECR 2003
6 August 2026
Date on the register
PECR 2003
Law relied on
PECR regulation 21, PECR regulation 24
General business
Sector
20 actions on the register
In one line
The ICO fined Elderly Aids Limited £190,000 on 6 August 2026 under the UK marketing rules in PECR. This is an ICO penalty, not a GDPR fine.
01The record
- Organisation named
- Elderly Aids Limited
- Action
- Monetary penalty
- Date published
- 6 August 2026
- Register year
- 2026
- Law relied on
- PECR 2003
- Provisions cited
- PECR regulation 21, PECR regulation 24
- Penalty
- £190,000
- Sector on the register
- General business
- ICO register reference
- 122978
- Register status
- Published on the ICO enforcement register, 4 September 2026
- Notice documents
- 2 PDFs published by the ICO
- Sector share of register
- 20 of 216 actions (9%)
- Actions published that year
- 21
- Actions under this law
- 87
- Position on the register
- 214th of 216, oldest first
- Published the same day
- This entry alone
- Rank by penalty size
- 17th of 44 penalties with a published figure
- Calls or messages recorded
- 758,053
- Complaints recorded
- 20
- Entries for this organisation
- 2 on this register
02What happened, and where it sits
Elderly Aids Limited received an ICO monetary penalty on 6 August 2026. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003, citing PECR regulation 21 and PECR regulation 24. A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.
The penalty is £190,000. That is the 17th largest of the 44 penalties on this register with a published figure and the 6th largest of the 8 recorded in 2026. PECR penalties are capped at £500,000, so the figure sits against that ceiling rather than the UK GDPR maximum.
The notice puts numbers on the contravention: 758,053 marketing calls or messages and 20 complaints. Those figures are the ICO's, taken from the published notice for this action.
Elderly Aids Limited is filed under General business, which accounts for 20 of the 216 actions on the register (9%). In 2026 the ICO published 21 enforcement actions in total, 10 of them monetary penalties. 87 actions on the register name PECR 2003.
Counted from the oldest entry forward, this is the 214th of 216 actions on the register and the 19th of 20 in General business. Elderly Aids Limited appears 2 times on this register: monetary penalty on 6 August 2026 and enforcement notice on 6 August 2026. The ICO publishes 2 documents for this action, 502 KB in total: "Elderly Aids Limited monetary penalty notice" and "ICO hits company selling call blockers with £190k fine for nuisance calls". They are the authority for everything on this page.
03The ICO's own account
Contravention of Regulations 21 and 24. Elderly Aids Limited promoted call blocking devices. Elderly Aids Limited made 758,053 unsolicited direct marketing calls to subscribers who were registered with the TPS / CTPS and who had not notified EAL that they were willing to receive such calls, and 20 complaints being made as a result.
The law behind this action
PECR 2003
PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.
What a monetary penalty does
A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable.
Published notice
04Other entries for Elderly Aids Limited
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| Elderly Aids Limited | 6 Aug 2026 | Enforcement notice | PECR 2003 | - |
05Nearest entries on the register
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| TMAC Ltd | 3 Feb 2026 | Monetary penalty | PECR 2003 | £100,000 |
| Darian Bishop trading as ECO4U | 24 Apr 2025 | Monetary penalty | PECR 2003 | £50,000 |
| AFK Letters Co Ltd | 27 Mar 2025 | Monetary penalty | PECR 2003 | £90,000 |
| Money Bubble Ltd MPN | 12 Dec 2024 | Monetary penalty | PECR 2003 | £120,000 |
| Argentum Data Solutions Ltd | 26 Oct 2023 | Monetary penalty | PECR 2003 | - |
All General business actions/All 2026 actions/The full register
06Work out an exposure of your own
Article 83 fine calculator
Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.
How a fine is calculated
The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.
The ICO profile
How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.
Provenance and independence
Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.
GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.
The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.
An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2026/08/elderly-aids-limited-mpn/.
Register: ico.org.uk/action-weve-taken/enforcement/. Corrections: questions@gdprfine.com.