£90,000
Penalty imposed
PECR 2003
27 March 2025
Date on the register
PECR 2003
Law relied on
provision not named
General business
Sector
20 actions on the register
In one line
The ICO fined AFK Letters Co Ltd £90,000 on 27 March 2025 under the UK marketing rules in PECR. This is an ICO penalty, not a GDPR fine.
01The record
- Organisation named
- AFK Letters Co Ltd
- Action
- Monetary penalty
- Date published
- 27 March 2025
- Register year
- 2025
- Law relied on
- PECR 2003
- Provisions cited
- Not named in the published notice
- Penalty
- £90,000
- Sector on the register
- General business
- ICO register reference
- 74056
- Register status
- Published on the ICO enforcement register, 4 September 2026
- Notice documents
- 3 PDFs published by the ICO
- Sector share of register
- 20 of 216 actions (9%)
- Actions published that year
- 31
- Actions under this law
- 87
- Position on the register
- 171st of 216, oldest first
- Published the same day
- This entry alone
- Rank by penalty size
- 27th of 44 penalties with a published figure
- Entries for this organisation
- 2 on this register
02What happened, and where it sits
AFK Letters Co Ltd received an ICO monetary penalty on 27 March 2025. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003. A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.
The penalty is £90,000. That is the 27th largest of the 44 penalties on this register with a published figure and the 6th largest of the 10 recorded in 2025. PECR penalties are capped at £500,000, so the figure sits against that ceiling rather than the UK GDPR maximum.
AFK Letters Co Ltd is filed under General business, which accounts for 20 of the 216 actions on the register (9%). In 2025 the ICO published 31 enforcement actions in total, 14 of them monetary penalties. 87 actions on the register name PECR 2003.
Counted from the oldest entry forward, this is the 171st of 216 actions on the register and the 11th of 20 in General business. AFK Letters Co Ltd appears 2 times on this register: monetary penalty on 27 March 2025 and enforcement notice on 27 March 2025. The ICO publishes 3 documents for this action, 1.2 MB in total: "AFK Letters Co Ltd monetary penalty notice", "AFK Letters Co Ltd enforcement notice" and "Compensation company fined £90,000 for unlawful marketing calls". They are the authority for everything on this page.
03The ICO's own account
It was found that between January and September 2023, AFK made 95,277 spam calls resulting in several complaints being made to the ICO and TPS. AFK did not provide evidence that anyone whose number had been called had consented to receiving calls from the company. The ICO has issued a £90,000 fine.
The law behind this action
PECR 2003
PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.
What a monetary penalty does
A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable.
04Other entries for AFK Letters Co Ltd
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| AFK Letters Co Ltd | 27 Mar 2025 | Enforcement notice | PECR 2003 | - |
05Nearest entries on the register
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| Darian Bishop trading as ECO4U | 24 Apr 2025 | Monetary penalty | PECR 2003 | £50,000 |
| Money Bubble Ltd MPN | 12 Dec 2024 | Monetary penalty | PECR 2003 | £120,000 |
| TMAC Ltd | 3 Feb 2026 | Monetary penalty | PECR 2003 | £100,000 |
| Elderly Aids Limited | 6 Aug 2026 | Monetary penalty | PECR 2003 | £190,000 |
| Argentum Data Solutions Ltd | 26 Oct 2023 | Monetary penalty | PECR 2003 | - |
All General business actions/All 2025 actions/The full register
06Work out an exposure of your own
Article 83 fine calculator
Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.
How a fine is calculated
The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.
The ICO profile
How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.
Provenance and independence
Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.
GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.
The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.
An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2025/04/afk-letters-co-ltd-mpn/.
Register: ico.org.uk/action-weve-taken/enforcement/. Corrections: questions@gdprfine.com.