None

Financial penalty

Enforcement notice, no fine

6 August 2026

Date on the register

PECR 2003

Law relied on

PECR regulation 21, PECR regulation 24

General business

Sector

20 actions on the register

In one line

The ICO issued Elderly Aids Limited with a enforcement notice on 6 August 2026 under the Privacy and Electronic Communications (EC Directive) Regulations 2003. No financial penalty attaches to it.

01The record

Organisation named: Elderly Aids Limited
Action: Enforcement notice
Date published: 6 August 2026
Register year: 2026
Law relied on: PECR 2003
Provisions cited: PECR regulation 21, PECR regulation 24
Penalty: None (not a financial penalty)
Sector on the register: General business
ICO register reference: 122980
Register status: Published on the ICO enforcement register, 4 September 2026
Notice documents: 2 PDFs published by the ICO
Sector share of register: 20 of 216 actions (9%)
Actions published that year: 21
Actions under this law: 87
Position on the register: 215th of 216, oldest first
Published the same day: This entry alone
Calls or messages recorded: 758,053
Complaints recorded: 20
Entries for this organisation: 2 on this register

02What happened, and where it sits

Elderly Aids Limited received an ICO enforcement notice on 6 August 2026. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003, citing PECR regulation 21 and PECR regulation 24. An order to act. An enforcement notice requires the organisation to take, or stop taking, specified steps by a deadline, and failure to comply is itself an offence. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.

No sum is attached to this action. Enforcement notices are corrective, not financial, which is why Elderly Aids Limited appears on the register without a figure beside it.

The notice puts numbers on the contravention: 758,053 marketing calls or messages and 20 complaints. Those figures are the ICO's, taken from the published notice for this action.

Elderly Aids Limited is filed under General business, which accounts for 20 of the 216 actions on the register (9%). In 2026 the ICO published 21 enforcement actions in total, 8 of them enforcement notices. 87 actions on the register name PECR 2003.

Counted from the oldest entry forward, this is the 215th of 216 actions on the register and the 20th of 20 in General business. Elderly Aids Limited appears 2 times on this register: enforcement notice on 6 August 2026 and monetary penalty on 6 August 2026. The ICO publishes 2 documents for this action, 623 KB in total: "Elderly Aids Limited enforcement notice" and "ICO hits company selling call blockers with £190k fine for nuisance calls". They are the authority for everything on this page.

03The ICO's own account

Contravention of Regulations 21 and 24. Elderly Aids Limited promoted call blocking devices. Elderly Aids Limited made 758,053 unsolicited direct marketing calls to subscribers who were registered with the TPS / CTPS and who had not notified EAL that they were willing to receive such calls, and 20 complaints being made as a result.

Quoted from the ICO's published register entry (ico.org.uk), Open Government Licence v3.0.

The law behind this action

PECR 2003

PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.

All 87 register actions under PECR 2003

What a enforcement notice does

An order to act. An enforcement notice requires the organisation to take, or stop taking, specified steps by a deadline, and failure to comply is itself an offence.

Published notice

04Other entries for Elderly Aids Limited

1 further entry on the register
Organisation	Date	Action	Law	Penalty	Sector
Elderly Aids Limited	6 Aug 2026	Monetary penalty	PECR 2003	£190,000	General business

05Nearest entries on the register

Closest by sector, law and date
Organisation	Date	Action	Law	Penalty	Sector
TMAC Ltd	3 Feb 2026	Enforcement notice	PECR 2003	-	General business
Darian Bishop trading as ECO4U	24 Apr 2025	Enforcement notice	PECR 2003	-	General business
Money Bubble Ltd EN	12 Dec 2024	Enforcement notice	PECR 2003	-	General business
Argentum Data Solutions Ltd	26 Oct 2023	Enforcement notice	PECR 2003	-	General business
Elderly Aids Limited	6 Aug 2026	Monetary penalty	PECR 2003	£190,000	General business

All General business actions/All 2026 actions/The full register

06Work out an exposure of your own

Article 83 fine calculator

Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.

How a fine is calculated

The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.

The ICO profile

How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.

Provenance and independence

Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.

GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.

The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.

An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2026/08/elderly-aids-limited-en/.