None

Financial penalty

Reprimand, no fine

18 July 2022

Date on the register

UK GDPR

Law relied on

provision not named

General business

Sector

20 actions on the register

In one line

The ICO issued Direct Clothing Co. (UK) Limited with a reprimand on 18 July 2022 under the UK General Data Protection Regulation. No financial penalty attaches to it.

01The record

Organisation named: Direct Clothing Co. (UK) Limited
Action: Reprimand
Date published: 18 July 2022
Register year: 2022
Law relied on: UK GDPR
Provisions cited: Not named in the published notice
Penalty: None (not a financial penalty)
Sector on the register: General business
ICO register reference: 17239
Register status: Published on the ICO enforcement register, 4 September 2026
Notice documents: 1 PDF published by the ICO
Sector share of register: 20 of 216 actions (9%)
Actions published that year: 32
Actions under this law: 95
Position on the register: 10th of 216, oldest first
Published the same day: This entry alone

02What happened, and where it sits

Direct Clothing Co. (UK) Limited received an ICO reprimand on 18 July 2022. The Commissioner acted under the UK General Data Protection Regulation. A formal criticism on the public record. A reprimand carries no fine and no order, but it is published and the ICO expects the shortcomings named in it to be fixed.

No sum is attached to this action. Reprimands are corrective, not financial, which is why Direct Clothing Co. (UK) Limited appears on the register without a figure beside it.

Direct Clothing Co. (UK) Limited is filed under General business, which accounts for 20 of the 216 actions on the register (9%). In 2022 the ICO published 32 enforcement actions in total, 31 of them reprimands. 95 actions on the register name UK GDPR.

Counted from the oldest entry forward, this is the 10th of 216 actions on the register and the 1st of 20 in General business. The ICO publishes one document for this action, 601 KB in total: "Direct Clothing Company Uk Reprimand". It is the authority for everything on this page.

03The ICO's own account

On 19 August 2021, Direct Clothing Co. (UK) Limited (DCCUK) were contacted by a customer who advised that their payment card had been defrauded after using DCCUK’s website. An investigation by DCCUK found that a malicious code had been introduced to the website which allowed an unknown third party to obtain the payment card details of website customers.

The third party obtained access to DCCUK’s environment via a WordPress vulnerability, although the specific vulnerability could not be determined due to the number of vulnerabilities present at the time of the incident. DCCUK believed that a third party IT provider was responsible for the security and maintenance of the affected website, however, this was not the case.

Quoted from the ICO's published register entry (ico.org.uk), Open Government Licence v3.0.

The law behind this action

UK GDPR

The UK GDPR is the data protection regime the ICO enforces against controllers and processors. Its upper tier is capped at £17.5 million or 4% of total worldwide annual turnover, whichever is higher.

All 95 register actions under UK GDPR

What a reprimand does

A formal criticism on the public record. A reprimand carries no fine and no order, but it is published and the ICO expects the shortcomings named in it to be fixed.

Published notice

PDFDirect Clothing Company Uk Reprimand(601 KB)

04Nearest entries on the register

Closest by sector, law and date
Organisation	Date	Action	Law	Penalty	Sector
Recruitment company reprimand	9 Aug 2023	Reprimand	UK GDPR	-	General business
Gap Personnel Holdings Limited	19 Oct 2023	Reprimand	UK GDPR	-	General business
GRS (Roadstone) Limited	14 Nov 2023	Reprimand	UK GDPR	-	General business
23andMe	5 Jun 2025	Monetary penalty	UK GDPR	£2,310,000	General business
Department of Health and Social Care	11 Jul 2022	Reprimand	UK GDPR	-	Central government

All General business actions/All 2022 actions/The full register

05Work out an exposure of your own

Article 83 fine calculator

Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.

How a fine is calculated

The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.

The ICO profile

How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.

Provenance and independence

Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.

GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.

The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.

An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2022/07/direct-clothing-co-uk-limited/.