None

Financial penalty

Enforcement notice, no fine

16 January 2024

Date on the register

PECR 2003

Law relied on

PECR regulation 21, PECR regulation 24

Sector not stated

Sector

35 actions on the register

In one line

The ICO issued Poxell Ltd with a enforcement notice on 16 January 2024 under the Privacy and Electronic Communications (EC Directive) Regulations 2003. No financial penalty attaches to it.

01The record

Organisation named: Poxell Ltd
Action: Enforcement notice
Date published: 16 January 2024
Register year: 2024
Law relied on: PECR 2003
Provisions cited: PECR regulation 21, PECR regulation 24
Penalty: None (not a financial penalty)
Sector on the register: Sector not stated
ICO register reference: 17330
Register status: Published on the ICO enforcement register, 4 September 2026
Notice documents: 3 PDFs published by the ICO
Sector share of register: 35 of 216 actions (16%)
Actions published that year: 52
Actions under this law: 87
Position on the register: 114th of 216, oldest first
Published the same day: 3 actions dated 16 January 2024
Calls or messages recorded: 2,647,805
Complaints recorded: 413
Entries for this organisation: 2 on this register

02What happened, and where it sits

Poxell Ltd received an ICO enforcement notice on 16 January 2024. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003, citing PECR regulation 21 and PECR regulation 24. An order to act. An enforcement notice requires the organisation to take, or stop taking, specified steps by a deadline, and failure to comply is itself an offence. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.

No sum is attached to this action. Enforcement notices are corrective, not financial, which is why Poxell Ltd appears on the register without a figure beside it.

The notice puts numbers on the contravention: 2,647,805 marketing calls or messages and 413 complaints. Those figures are the ICO's, taken from the published notice for this action.

The register entry does not assign this action to a sector. In 2024 the ICO published 52 enforcement actions in total, 17 of them enforcement notices. 87 actions on the register name PECR 2003.

Counted from the oldest entry forward, this is the 114th of 216 actions on the register. The ICO published 3 actions on 16 January 2024, so this one was part of a batch: Skean Homes Ltd (enforcement notice) and Skean Homes Ltd (monetary penalty). Poxell Ltd appears 2 times on this register: enforcement notice on 16 January 2024 and monetary penalty on 16 January 2024. The ICO publishes 3 documents for this action, 270 KB in total: "Poxell Ltd enforcement notice", "Poxell Ltd monetary penalty notice" and "Two home improvement companies fined a total of £250,000 for making illegal marketing calls". They are the authority for everything on this page.

03The ICO's own account

Poxell first came to the attention of the Commissioner in April 2022 as part of an investigation formed to assess and analyse complaint trends in relation to the energy and home improvements sector.

The investigation established that between 31 March 2022 and 20 July 2022, Poxell made 2,647,805 unsolicited direct marketing calls in breach of regulations 21 and 24 of PECR.

The above resulted in 413 complaints to the ICO and TPS reporting tools.

Individuals stated calls were about energy products, specifically driveway repairs, windows, doors and insulation. Several complainants reported that they had not consented to receive calls which were persistent in nature, one individual stated they had received over 40 calls, and they thought calls may be a scam.

Quoted from the ICO's published register entry (ico.org.uk), Open Government Licence v3.0.

The law behind this action

PECR 2003

PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.

All 87 register actions under PECR 2003

What a enforcement notice does

An order to act. An enforcement notice requires the organisation to take, or stop taking, specified steps by a deadline, and failure to comply is itself an offence.

Published notice

04Other entries for Poxell Ltd

1 further entry on the register
Organisation	Date	Action	Law	Penalty	Sector
Poxell Ltd	16 Jan 2024	Monetary penalty	PECR 2003	-	Sector not stated

05Published the same day

2 other actions carry the date 16 January 2024
Organisation	Date	Action	Law	Penalty	Sector
Skean Homes Ltd	16 Jan 2024	Enforcement notice	PECR 2003	-	Sector not stated
Skean Homes Ltd	16 Jan 2024	Monetary penalty	PECR 2003	-	Sector not stated

06Nearest entries on the register

Closest by sector, law and date
Organisation	Date	Action	Law	Penalty	Sector
Skean Homes Ltd	16 Jan 2024	Enforcement notice	PECR 2003	-	Sector not stated
Dr Telemarketing	15 Feb 2024	Enforcement notice	PECR 2003	-	Sector not stated
Breathe Services Ltd	12 Dec 2024	Enforcement notice	PECR 2003	-	Sector not stated
Fortis Insolvency Limited	28 Jun 2023	Enforcement notice	PECR 2003	-	Sector not stated
AFK Letters Co Ltd	27 Mar 2025	Enforcement notice	PECR 2003	-	Sector not stated

All Sector not stated actions/All 2024 actions/The full register

07Work out an exposure of your own

Article 83 fine calculator

Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.

How a fine is calculated

The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.

The ICO profile

How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.

Provenance and independence

Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.

GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.

The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.

An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2024/01/poxell-ltd-en/.