£130,000
Penalty imposed
PECR 2003
14 April 2023
Date on the register
PECR 2003
Law relied on
PECR regulation 20, PECR regulation 22
Marketing
Sector
28 actions on the register
In one line
The ICO fined Join the Triboo Limited £130,000 on 14 April 2023 under the UK marketing rules in PECR. This is an ICO penalty, not a GDPR fine.
01The record
- Organisation named
- Join the Triboo Limited
- Action
- Monetary penalty
- Date published
- 14 April 2023
- Register year
- 2023
- Law relied on
- PECR 2003
- Provisions cited
- PECR regulation 20, PECR regulation 22
- Penalty
- £130,000
- Sector on the register
- Marketing
- ICO register reference
- 17266
- Register status
- Published on the ICO enforcement register, 4 September 2026
- Notice documents
- 2 PDFs published by the ICO
- Sector share of register
- 28 of 216 actions (13%)
- Actions published that year
- 80
- Actions under this law
- 87
- Position on the register
- 45th of 216, oldest first
- Published the same day
- This entry alone
- Rank by penalty size
- 21st of 44 penalties with a published figure
- Reduced for early payment
- £104,000 if paid by the date in the notice
- Calls or messages recorded
- 244
- Entries for this organisation
- 2 on this register
02What happened, and where it sits
Join the Triboo Limited received an ICO monetary penalty on 14 April 2023. The Commissioner acted under the Privacy and Electronic Communications (EC Directive) Regulations 2003, citing PECR regulation 20 and PECR regulation 22. A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable. PECR is a separate instrument from the UK GDPR, so this is an ICO penalty under the marketing rules and not a GDPR fine.
The penalty is £130,000. That is the 21st largest of the 44 penalties on this register with a published figure and the 5th largest of the 13 recorded in 2023. The notice offers £104,000 for payment by the date it sets, the standard 20% early-payment reduction the ICO applies to its penalty notices. PECR penalties are capped at £500,000, so the figure sits against that ceiling rather than the UK GDPR maximum.
The notice puts numbers on the contravention: 244 marketing calls or messages. Those figures are the ICO's, taken from the published notice for this action.
Join the Triboo Limited is filed under Marketing, which accounts for 28 of the 216 actions on the register (13%). In 2023 the ICO published 80 enforcement actions in total, 22 of them monetary penalties. 87 actions on the register name PECR 2003.
Counted from the oldest entry forward, this is the 45th of 216 actions on the register and the 2nd of 28 in Marketing. Join the Triboo Limited appears 2 times on this register: monetary penalty on 14 April 2023 and enforcement notice on 14 April 2023. The ICO publishes 2 documents for this action, 581 KB in total: "Join-the-Triboo-Limited-Monetary-Penalty-Notice-PECR-Reg-22" and "Join the Triboo Limited enforcement notice". They are the authority for everything on this page.
03The ICO's own account
Between 1 August 2019 and 19 August 2020, a confirmed total of 107 million direct marketing messages were sent by Join the Triboo Limited and from those messages 437,324 were received by distinct individuals. This means that each individual received on average 244 emails during the relevant period and that those messages contained direct marketing material for which subscribers had not provided valid consent.
The law behind this action
PECR 2003
PECR governs electronic marketing, cookies and communications-service security. It is a separate instrument from the UK GDPR: an action taken under PECR is not a GDPR fine, and the register pages here never describe it as one.
What a monetary penalty does
A fine. The ICO issues a monetary penalty notice setting out the contravention and the sum payable.
Published notice
04Other entries for Join the Triboo Limited
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| Join the Triboo Limited | 14 Apr 2023 | Enforcement notice | PECR 2003 | - |
05Nearest entries on the register
| Organisation | Date | Action | Law | Penalty |
|---|---|---|---|---|
| Monetise Media Limited | 14 Dec 2022 | Monetary penalty | PECR 2003 | - |
| KRA Consultancy Ltd | 20 May 2026 | Monetary penalty | PECR 2003 | £300,000 |
| Join the Triboo Limited | 14 Apr 2023 | Enforcement notice | PECR 2003 | - |
| Outsource Strategies Ltd | 20 Oct 2023 | Enforcement notice | PECR 2003 | - |
| Complete Marketing Services Ltd | 9 Nov 2023 | Enforcement notice | PECR 2003 | - |
06Work out an exposure of your own
Article 83 fine calculator
Estimate upper and lower tier exposure from turnover and infringement type, on the same scale the ICO works to.
How a fine is calculated
The Article 83(2) factors, the turnover caps, and how a regulator gets from a contravention to a number.
The ICO profile
How the UK regulator works post-Brexit, the £17.5M and £8.7M UK GDPR caps, and its divergence from the EU regime.
Provenance and independence
Source: ICO enforcement register (ico.org.uk/action-weve-taken/enforcement/), as published on 4 September 2026. Contains public sector information licensed under the Open Government Licence v3.0.
GDPRFine.com is an independent tracker of ICO enforcement. It is not affiliated with, endorsed by or connected to the Information Commissioner's Office, and it uses no ICO branding. Where the ICO's own wording is reproduced it is quoted and attributed; everything else on these pages is our own summary of the published record.
The ICO's register held 222 entries on that date. 6 of them are prosecutions of named individuals, with ages and home towns in the ICO's own summary. This tracker indexes organisations, so those 6 are excluded and every count on these pages is out of 216. They remain on the ICO's own register.
An entry says what the Commissioner did on the date shown. It is not a statement about the organisation today, and the ICO can amend or remove a register entry at any time. Amounts and provisions are as published by the ICO; where the published notice does not state a figure or name a provision, these pages say so rather than filling the gap. This entry was read from the register page at https://ico.org.uk/action-weve-taken/enforcement/2023/04/join-the-triboo-limited-mpn/.
Register: ico.org.uk/action-weve-taken/enforcement/. Corrections: questions@gdprfine.com.